We don't actually have to change anything we do already. This just takes something we do as a matter of course (rate, warn, write summaries) to attract people to our work and find a secondary use for it: a neat counter to a silly argument. "Think of the children!" they cry. "We do," say we. "See our rating system? We do as much as, if not more, than a host of commercial interests! Next question!"
And also...