I must agree with the concern of several other commenters that the strong contrast in tone between questions and answers can create the perception that the questioners are being mocked through parody, while the OTW takes advantage of being the writer to be sound all the more serious and grownup. The difference is striking, and loads the dice in OTW's favor. Since they're the writer, that's a further suggestion of disparity and an effort to control perceptions.

Not to go all public-comment-y here, but as a sometime worker on public participation for some very contentious issues with two very contentious agencies (including Dept. of Energy, our leading nuclear waste & toxic pollution folks o_O), I find it's morally as well as pragmatically wiser to take questions seriously and thereby show respect for those who pose them. I'd suggest recasting the Q's to show their merits, set aside any suggestion of ridicule or indifference to their content (or those making them), and not incidentally, avoid providing fodder for FWankery or such. It's so not fandom to not have fun... but humor is so easily misunderstood or intentionally misinterpreted, it's safer to simply be straightforward.

But I personally like the emoticons on the OTW side. I like having the \o/ of fandom present, especially when this kind of thing gets to being so bureaucratic and un-fandomish.