Sep. 10th, 2013

otw_staff: 'Comms' and 'Claudia' written beneath the OTW Logo (Claudia)
[personal profile] otw_staff
Banner by Natasha of ink and quill pen
  • Digital Book World examined the motivations for including Kurt Vonnegut in the Kindle Worlds program and concluded that fanfiction = marketing. "The backlist works of iconic authors fundamentally need exposure and marketing. That’s how fans of one book choose to read others by the author, and how new readers discover the work. The marketing budgets of large, traditional publishers are overwhelmingly focused on their frontlist offerings, so the backlist is forced to 'sell itself.' This is not the practice of the movie, music or textbook business, but it is the practice of trade publishers."
  • Read more... )
[identity profile] otw-staff.livejournal.com
Banner by Natasha of ink and quill pen
  • Digital Book World examined the motivations for including Kurt Vonnegut in the Kindle Worlds program and concluded that fanfiction = marketing. "The backlist works of iconic authors fundamentally need exposure and marketing. That’s how fans of one book choose to read others by the author, and how new readers discover the work. The marketing budgets of large, traditional publishers are overwhelmingly focused on their frontlist offerings, so the backlist is forced to 'sell itself.' This is not the practice of the movie, music or textbook business, but it is the practice of trade publishers."
  • Read more... )

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